
Pay-Per-Click (PPC) Advertising
Google and social campaigns managed around agreed lead and conversion measures.

Pay-Per-Click (PPC) Advertising at Ighna
Paid advertising gives us a way to test messages, reach relevant audiences and learn from response. We plan and manage Google and social campaigns around agreed lead and conversion measures, connecting audience research with creative and landing-page experience.
Past education work includes 1,200+ monthly leads and a reported 60% admission-conversion rate; each new campaign is assessed on its own results.
More in Digital Marketing
Combine the parts you need — we plan them together.
01
02
03
04How an engagement with Ighna runs
A five-stage way of working, from the first conversation to the next improvement.
Discover
We learn your goals, your audience and where things stand today.
Results from our Digital Marketing work
See all case studies ↗Insights on Pay-Per-Click (PPC) Advertising

Google Ads for B2B Service Companies: Where to Start
For B2B service companies — security, IT, facilities, engineering — Google Ads can bring quote requests from people ready to buy. Here is a simple, low-waste way to start.
Read the article →
What Is SEO? A Simple Guide for Business Owners
SEO means helping Google understand your website so the right people find you. No jargon: here is what it is, how it works and what you can do today.
Read the article →
Event Videos: Make Your Expo or Conference Last Longer Than a Weekend
An event lasts a few days, but a good event video keeps working for months — to promote next year, thank sponsors and attract new exhibitors.
Read the article →

