The challenge
A university distance-learning programme needed a steady flow of qualified applicants, not just clicks. Previous campaigns produced enquiries that rarely progressed to admission.
Our approach
We started with the audience: working professionals comparing programmes on their phones in the evening. Audience research shaped the messages, Google and social campaigns were planned around agreed lead and conversion measures, and dedicated landing pages gave each campaign a clear next step.
Results
The programme received 1,200+ leads a month, with a reported 60% admission-conversion rate on qualified enquiries. Regular reporting kept the campaign tuned as intake dates approached.
