When a facilities manager searches "CCTV installation Dubai" or "IT support Kuala Lumpur", they are often ready to ask for a quote. Google Ads can put your company in front of them at exactly that moment.
1. Choose high-intent keywords
Focus on searches that show buying intent: service + location, such as "access control installation Abu Dhabi". Avoid broad words like "security" that bring curious visitors, not buyers.
2. Send ads to the right page
Each ad should lead to a page about that exact service — not your home page. Include a clear "Request a quote" button, WhatsApp and phone.
3. Track every enquiry
Set up tracking for calls, forms and WhatsApp clicks. Without it, you are guessing.
4. Start small and learn
Run a few focused campaigns first. After a few weeks, cut keywords that bring no enquiries and move budget to the ones that do.
5. Add negative keywords
Exclude searches like "jobs", "free", "DIY" or "course" so you don't pay for the wrong clicks.
6. Review monthly
Look at cost per enquiry and the quality of leads — not just clicks.
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We have built websites for service companies across Malaysia, India and the UAE — including SOS Technology, an ADMCC-certified CCTV, access control and IT company. See our website portfolio.
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