The challenge
An overseas-study consultancy had deep expertise and strong university partnerships, but students and parents were finding competitors first.
Our approach
We mapped the student journey from first search to application, then connected search visibility, social content and useful guides that answered the questions families actually ask. Enquiry forms and WhatsApp follow-up were tied into one simple funnel.
Results
60+ overseas-study admissions within three months of launch, with a repeatable content calendar the consultancy continues to use.
