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Our Expertise

Digital Marketing→Connect your business with customers as their habits change.Development→Turn ideas into websites, apps and platforms that support your business.Video Production→Give your story a visual language people can understand and remember.Strategy & UX→Understand your audience to guide clear, seamless user action.Design→Bring creative thinking and everyday usability together.Game Development→Combine imagination, interaction and technology to engage players.
Selected results750+ projects and 4,000+ gamesCase studies from education, retail, manufacturing and media.See our work →
All six disciplines →Engage us for a complete project or one capability.
Our Solutions

SME Digitalization→A practical starting point for your business’s next digital chapter.Personal Websites→Your experience, your identity, your own digital home.Digital Home for Boutiques→Bring your store’s character online and keep it growing.Ighna Digital Mission→Help heritage and community stories reach a new generation.
Not sure where to start?Let's shape your next step togetherTell us your goal and we'll suggest a practical starting point.Talk to us →
All solutions →Each one can grow as your goals evolve.
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User Journey Mapping

Keep the experience connected from discovery to repeat engagement.

Talk to us about User Journey Mapping All of Strategy & UX

User Journey Mapping

Strategy & UX

User Journey Mapping at Ighna

As customers move between search, social, websites, stores and support channels, their experience needs to stay connected. We map the steps from discovery to repeat engagement, identify friction and prioritise improvements.

What you receive: for new products and existing digital experiences, a visual journey map showing where your business can make the next step easier.

More in Strategy & UX

Combine the parts you need — we plan them together.

Digital Strategy

Digital Strategy Connect where your business is today with where it needs to go.

User Research

User Research Find out what your audience needs, where they struggle and what builds trust.

Information Architecture

Information Architecture Organise content and navigation around how your audience thinks.

Wireframing

Wireframing Turn a direction into screens everyone can review before production.

How an engagement with Ighna runs

A five-stage way of working, from the first conversation to the next improvement.

Discover

We learn your goals, your audience and where things stand today.

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Case studies

Results from our Strategy & UX work

See all case studies ↗

1,200+ monthly leads for a university programme

Education 1,200+ monthly leads for a university programmeUniversity (Distance MBA Programme)

60+ overseas-study admissions in three months

Education 60+ overseas-study admissions in three monthsEducation consultancy

From 9,000 to 106,000 Instagram followers

Retail & Consumer From 9,000 to 106,000 Instagram followersRetail brand

Further reading

Insights on User Journey Mapping

UX in Plain English: 6 Small Changes That Get More Enquiries

25 September 2026 · 1 min read

UX in Plain English: 6 Small Changes That Get More Enquiries

"UX" simply means how easy your website is to use. These six small changes help more visitors become enquiries — no full redesign needed.

Read the article →

Expertise

More expertise at Ighna

Six disciplines, one connected team. Each has its own page.

Digital MarketingConnect your business with customers as their habits change.DevelopmentTurn ideas into websites, apps and platforms that support your business.Video ProductionGive your story a visual language people can understand and remember.DesignBring creative thinking and everyday usability together.Game DevelopmentCombine imagination, interaction and technology to engage players.

Let's build your next chapter

A short conversation about your goals and the services that fit them.

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