The challenge
A retailer with loyal in-store customers had a small, quiet Instagram presence that did not reflect the character of the brand.
Our approach
We defined a voice and visual style that matched the store experience, planned content around collections and seasonal moments, managed community engagement, and used paid promotion to amplify the posts that already performed well organically.
Results
The account grew from 9,000 to 106,000 followers, becoming the brand’s main channel for new collection launches and festive campaigns.
