The brief

Two very different products — elevator systems and a mixed-reality glass — both needed to be understood quickly by customers, partners and sales teams.

Our approach

Each production started with its audience and intended use. We combined live footage, motion graphics and 3D animation to explain mechanics that cannot easily be filmed, and delivered versions cut for websites, presentations and social channels.

Outcome

Clear, reusable product films that support launches, sales conversations and ongoing marketing for both brands.