When someone finds your app, they decide very quickly whether to try it. A short explainer video helps them understand it in one minute.
The simple 4-part formula
- The problem (10 seconds). Show a situation your customer knows well.
- The solution (20 seconds). Introduce your app and the one thing it does best.
- How it works (20 seconds). Three simple steps, shown on screen.
- The next step (10 seconds). "Download now", "Book a demo" or "Visit our website".
Tips that make it work
- One message. Don't try to show every feature.
- Friendly characters. People remember characters more than charts.
- Clear text on screen. Many people watch without sound.
- Your brand colours throughout, so the video feels like your app.
Real examples
We created animated explainers for two apps — Go Hype, which helps local businesses get discovered, and Cabinz, a workspace booking app. Watch them in the case study.
Want one for your app?
Our team handles the script, characters, animation, voice-over and music. See Promotional & Explainer Videos or our 2D animation work.
