Short videos are one of the easiest ways to show what your business is really like. People enjoy seeing real faces, real products and real places. The good news: you can start with just a phone.
Five easy video ideas
- Behind the scenes. Show how your product is made or how your team prepares for the day.
- Before and after. Perfect for salons, renovation, cleaning or design work.
- Quick tips. Share one useful tip from your expertise in 30 seconds.
- Meet the team. Introduce the people your customers will talk to.
- Customer stories. With permission, let a happy customer share their experience.
Simple filming tips
- Light: film near a window or outdoors in soft daylight. Avoid a bright window behind the person.
- Sound: clear sound matters more than a perfect picture. Film in a quiet place, or use a small clip-on mic.
- Steady: use a small tripod or a phone gimbal.
- Vertical: film upright (9:16) for Reels, TikTok and Shorts.
- Start strong: show the best moment in the first two seconds.
- Add captions: many people watch without sound.
Keep it regular, not perfect
One simple video every week does more than one perfect video every six months. Plan a few ideas at the start of the month and film several at once.
When to bring in professionals
Phone videos are great for everyday social posts. For your company profile, product launches, adverts or anything that represents your brand for years, professional planning, lighting, sound and editing make a big difference.
That is where our Video Production team helps: from corporate films and product videos to animation. Tell us your idea and we will suggest the right format.
